Yahoo launches Axis search browser
ahoo has joined the browser wars with Axis, its very own tool designed to enhance its search with a clear eye toward the rapidly expanding mobile Web.
Axis, the company announced late Wednesday, is a stand-alone app currently available for Apple mobile devices like the iPhone and iPad and on desktops as an add-on to established browsers like Explorer, Firefox, Chrome and Safari.
Yahoo special project director Ethan Batraski wrote on the company’s search blog that “with a mobile-first focus,” the company “set out to completely re-think and re-design how users search and browse the Web.”
The result was Axis, a visual-rich tool that aims to combine searching and browsing into one experience. On mobile devices, a query returns thumbnail images of actual Web pages instead of a list of links. People can use the touchscreen to scroll and choose a page.